Harness instant, targeted leads with MetaResponse Group's
Co-Registration services.

Co-Registration is rapidly becoming one of the best models for efficiently building targeted E-mail and postal lists to drive your installed base marketing efforts. It is an online marketing initiative where a free offer from your company (the offer site) is integrated with another publisher's online registration process (the host site), resulting in the collection of a targeted leads or subscriptions.

Some web sites offer co-registration to non-competitive publishers on a reciprocal basis. The quantity of collected E-mail/postal addresses for each party is monitored on a scheduled basis, with the overall goal of keeping the flow of collected data on an even basis. In addition, many web sites offer a structured 'buy-in' program, either via integration into their main registration form or via a pop-up window, where leads or subscriptions are generated on a negotiated cost per lead basis.

MetaResponse Group's Co-Registration services is centric to providing you with a turnkey solution that will place you on a network of sites that will yield qualified leads that can be cross-sold with your paid subscription offers.

MetaResponse Group harnesses over forty-five years of tenure in direct response marketing to ensure that your Co-Registration program is driven by the most responsive sites on the market. We are the market experts in developing highly targeted and effective programs, both online and offline that yield profitable results for clients.

What MetaResponse Group's Co-Registration Services will do for you:

• Evaluate and fine-tune current Co-Registration programs that are in place
• Research host sites and networks that will generate qualified leads or subscriptions
• Negotiate pricing on your behalf
• Identify reciprocal Co-Registration programs to compliment paid programs
• Provide complete, end-to-end, turnkey deployment of your Co-Registration program
• Structure and market a "buy-in" program on your behalf as an ancillary revenue center